AN ADVERTISING campaign to attract students to the Cumbria campus at Newton Rigg spoofs the teen horror Scream movies.
Commercials running throughout August - when GCSE and A Level results come out - feature terrifying screams, hyperventilating victims and sinister echoing laughter.
Bosses at the college wanted to let students know they understand what they are going through, and that they have a sense of humour.
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