When it comes to shoes, comfort is all-important.

So it's no surprise that Hotter Comfort Concept, which strives for

comfort, style and British quality, is one of the fastest growing shoe brands in the UK today.

Amongst the features which Hotter designers build into the shoes made at their Lancashire factory, are shock-absorbing polyurethane soles, deep toe boxes and smooth internal seams.

Of course, all the comfort in the world wouldn't encourage you to buy a pair of shoes that didn't look good, so style is another of Hotter's primary objectives.

Hotter offers a complete range of comfort shoes, sandals and boots, from Sunshine, a versatile velcro fastening shoe to new-comers, such as sandal Marbella, slip-on mule Rimini and stylish, heeled summer shoe Jade.

Five pairs of ladies' Hotter shoes (worth up to £50) are up for grabs for readers of the South Lakes Citizen in this week's Prizetime competition.

What's more, even if you enter and don't win, Hotter will send you a £5 discount voucher to redeem at The Kendal Shoe Company, 12 Library Street, Kendal, where you'll find the wide Hotter range.

All you have to do to enter the competition is answer the question, fill in the entry coupon and send it to: Hotter Shoes Competition, South Lakes Citizen, 22 Stricklandgate, Kendal LA9 4NE, to arrive by first post next Tuesday.

Or, you can email your answer to ilene.holloway@kendal.newsquest.co.uk to arrive by 9am next Tuesday.

Check our competitions section for more.

Question: Name one of the comfort features of Hotter Comfort Shoes?