A NEW shop opening in Kendal today (Friday) is founded on its owners' passion for organics.

Ian Dixon and Alexis Nelson have launched the business, ilove organics, partly because they want to show that there is much more to organics than food.

"We wanted to do something refreshing and different, to create a new shopping experience with a conscience.

"Our mission is to show that organics is for everyone and no longer a niche," said Ian, a former business consultant who worked with a number of companies in the environmental sector.

Alexis, who is a trained cook, said the shop, based in Kendal's Wainwright's Yard, would stock a range of health and beauty products.

It will also feature an organic home and lifestyle department, a baby and nursery section, a speciality food and gift department, and an organic caf.