THE king of the mobile downloads is set to reveal his own unique slant on business leadership.

Martin Higginson, chief executive of MonsterMob and major shareholder of the MonsterMob Group plc, is to talk to fellow entrepreneurs at Lancaster University's Leadership Centre.

The event, on Wednesday, November 30, will be the last in this year's highly acclaimed Fit For Business' lecture series.

Entrepreneurial fellow Tricia Calway says: "Listening to Martin will be an enlightening experience. He is an accomplished developer of businesses and has taken several to flotation.

"As the North West's entrepreneur of the year in 2002, he is an outstanding young go-getter."

Monstermob specialises in the delivery of content to mobile phone owners in the 16-30 age group.

Since the foundation of the company in June 2000, it has handled more than 20 million transactions and delivered products and services to more than sixmillion consumers in the UK alone.

Entry to the talk is free - or for more information, call Tricia Calway on 015395-39800.