CAMRA, the Campaign for Real Ale, has launched a new 'Adopt a Pub' scheme to help celebrate National Pubs Week 2005 - 19th February to 26th February.

CAMRA is asking consumers to order free National Pubs Week promotional packs to distribute to their favourite pubs, encouraging pubs to participate in the 'biggest generic pub campaign ever'.

This campaign's main aim is to encourage more people to visit more pubs at this quiet time of the year for the industry following a busy Christmas period, and give pubs a springboard to try organising and promoting different pub events.

To adopt a pub, consumers just have to decide on which of their local pubs they would like to adopt and order a free National Pubs Week promotional pack from CAMRA.

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