A drive to fire up youngsters' interest in science, technology engineering and maths is proving a roaring success.

Workers in a whole host of different fields whose jobs involve some aspect of the three subjects are being signed up to spread the word in schools.

So far, 300 people known as ambassadors - have joined the initiative in Cumbria and brought their workplace experiences to life in the classroom.

The government-funded organisation Setpoint Cumbria is behind the innovative scheme, which has proved very popular with both businesses and schools, according to project manager Tony Gill.

"We are recruiting from a whole range of business, both large companies and small and medium-sized enterprises. People are prepared to volunteer to work with young people to show the relevance and application of learning in the areas of science, technology, engineering and maths," said Mr Gill.

The initiative not only brings the world of work closer to the classroom, but also aims to address potential skills shortages in the future.

"We want students to understand that what they learn in school has a practical application and relevance in different areas of industry and business," added Mr Gill.

Ambassadors go through a full induction and training programme to prepare them for entering the classroom, and Setpoint Cumbria also handles inquiries for criminal records clearance needed before anyone can work with youngsters in schools.

For more details about the ambassador scheme, email Setpoint Cumbria manager Tony Gill at tony@setpointcumbria.co.uk or tel 07977-512109.