Images of beer-swilling kings, guitars and even a cat at the wheel of a Land Rover flapped in the breeze at Broughton-in-Furness this week as the village staged its very first flag festival.

A grand total of 33 banners flew about pubs, shops and homes with symbolic pictures picked out in their design. For the foodie-pub The King's Head, a hedonistic Henry VIII is seen ripping off a chicken leg while the gig venue The High Cross got guitars and saxophones.

The festival was conceived by David Roe, of the Broughton Business Association, and all the traders chipped in to fund it.

Each flag was drawn up by Steve Whittle, an illustrator with educational publishers Co-ordination Group Publications. His skills were loaned to the festival organisers by Broughton's entrepreneurial benefactor, CGP's founder Richard Parsons.

Mr Whittle said it was good to see his designs decking his home village. "I'm really happy with them. I'm starting my own flag design business now and have already had a few orders!"

The flags went up at the weekend to tie in with Brougthon's 411th charter day celebrations which took place in Sunday's scorching sunshine.

They added a vital bit of colour to the proceedings which included the reading of the charter in The Square, a performance by the Holburn Hill Royal Silver Band, live music, a fun fair, craft stalls and an old-fashioned pea-shooting competition.

Sandy Yuen, the flag festival co-ordinator, said the event had been brilliant and expected it to grow in years to come as more Broughton businesses and homes decided to invest in a £100 flag.

"Because everybody is so pleased with them, a few private people have already bought flags. Now we have tested the water I think the festival will go from strength to strength."

The banners are due to stay in place until the village's beer festival in October.