WATCH Sainsbury's new Christmas advert which featured some familiar Cumbrian sights.
The supermarket's new Christmas advert, which features Roald Dahl's beloved BFG, features a number of Cumbrian sights,
Appearing in the Christmas advert are St. Bees, Devoke Water on Biker Fell, and Ulpha, with Cumberland Council's Property and Highways team helping the advert's location manager and film production team pick out the best local spots.
Writing on social media after the release of the new advert, Cumberland Council said: "We’re thrilled to see our beautiful region on screen, with scenes filmed at St Bees, Devoke Water on Birker Fell, and Ulpha.
"A special shoutout to our property and highways teams who assisted and guided the location manager and film production team to help bring the festive magic to life.
"Check out the ad if you haven’t already and see if you can spot some of Cumberland’s breathtaking scenery."
Watch Sainsbury's BIG Christmas advert HERE
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