Ulverston Hoad Monument 'wraps up' for winter warmth appeal

The landmark was given a 33-metre scarf as part of the Winter Warmth Appeal, reminding Cumbrians that many older people in the region are facing a season of potentially deadly cold.

Read more: Walney Island pensioner praises 'life saver' winter fund | The Mail

Organised by the Cumbria Community Foundation, it is hoped that locals will give the appeal their support and help ensure no-one has to choose between heating and eating amid fears there will be extra hardship this winter.

The monument showing off its scarf (Image: Sheenah Alcock)

Jenny Benson, Director of Programmes and Partnerships at the foundation, said: "The Hoad is sending a message to the people of Cumbria.

“We want to remind everyone not to forget the older vulnerable members of our community who are facing a winter of suffering because they cannot afford to heat their homes adequately."

Every year in the county, between 300 and 500 older people die because of problems related to not being able to afford to heat their home.

The 33-metre scarf was the same height as the monument itself (Image: Sheenah Alcock)

“As we look towards winter, we know that the continued support of our donors will be vital - pensioners were already due to get less this year," Jenny added.

“Our appeal is therefore more vital than ever before, and we want to ensure that no one is forced to struggle during the colder months."

Read more: Barrow pensioners protest against winter fuel allowance cut | The Mail

The Foundation’s 2024 Winter Warmth Appeal target is to raise £500,000, which will then be redistributed to those most in need, to allow them to stay warm without worrying about the cost.

Mayor Scrogham enjoying the view after helping set up the scarf (Image: Sheenah Alcock)

Last year over £315,000 was awarded in grants – through delivery partners Age UK and Copeland Age and Advice Service – benefitting a total of 1,941 vulnerable older people across the county.

Graham Scrogham, Mayor of Ulverston and Senior Lighthouse Keeper, said: “To my knowledge, this is the first time that the monument has ever been wrapped in a giant scarf - at 33 metres long, the scarf is as tall as the monument.

“It’s been great to get involved in such a great campaign and we’re delighted to support Cumbria Community Foundation’s appeal this year.”

Cumbria Community Foundation has run the appeal every year since 2010, raising more than £2.5m in total - you can donate here.