Two businesses from the Lake District have teamed up to create a new beer especially for an upcoming festival.
Lakes Brew Co, based in Kendal, and Joey's, from Ambleside, have formed a partnership to make the Leave No Trace beer, which will star at the Kendal Mountain Festival basecamp.
The beer will be available all weekend following the opening ceremony on Thursday, November 16, at Abbot Hall in Kendal.
Michelle Gay, co-founder of Lakes Brew Co, said: "With both businesses deeply routed and involved in the hospitality industry within the Lakes, it was important for us to draw focus on sustaining the natural beauty and environment of our region.
"This highlights the Leave no trace ethos, perfect for the Kendal Mountain Festival which brings together the outdoor, extreme and all communities who embrace and celebrate the diverse and unique activities that can take place within Cumbria."
The beverage itself is a 3.4% table beer, said to have fruity, citrus and tropical notes that will delight visitors at the event.
The beer was brewed and packaged in Kendal at Lakes Brew Co’s brewery, meaning it it has no food miles from production to serving.
"The beer tastes amazing and the artwork is stunning, but mostly we love collaborating with other local indie businesses like Joey’s," Ms Gay explained.
"It’s hugely important to us because it brings together like minded people who are really passionate about what they do and highlights the producers we have in the area."
The artwork on the cans was illustrated by Joey’s Café Manager, Hannah Brooks, and brought together by Kendal based design company Scratch Creative.
The Kendal Mountain Festival has grown in stature since its inception in October 1980, becoming a launchpad and international showcase for mountain and outdoor film.
It has now made itself one of the main annual social events for outdoor enthusiasts in the UK, meaning the new beer will be welcomed by a large number of people.
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