THIS month marks 70 years since Romney's Kendal Mint Cake contributed to the 1953 Everest Expedition.
On Monday, May 29 1953, Sir Edmund Hillary was selected to be part of the British Everest Expedition with partner with Sirdar Tenzing.
The British Mount Everest Expedition requested 38lbs of Kendal Mint Cake to be taken with them as part of their high altitude rations.
This order had to be approved by the Ministry of Foods as food rationing was still in place following the end of the Second World War.
George Romney Ltd's staff also willingly donated their ration vouchers so that 30lb of Kendal Mint Cake could be taken on one of the greatest expeditions of all time.
With permission now granted by the Ministry of Food, The Romney’s team began producing the 300 Brown Kendal Mint Cake bars required for the expedition.
To celebrate the 70th anniversary of the expedition, Romney’s Kendal Mint Cake haa collaborated with the Everest 70 team who have set up a number of special events across Nepal, India and the UK.
This collaboration will see the launch of a new Romney’s Kendal Mint Cake product, The Everest Crate.
A donation will be made to the Himalayan Trust UK for every Everest Crate sold.
Romney’s will also be donating a considerable amount of products to the events taking place within the UK and Nepal.
Romney’s fourth generation managing director John Barron said: "This collaboration has been in the works for a long time, and we are excited to share our plans to celebrate the 70th anniversary of the first ascent up Mount Everest in 1953.
"This collaboration is something we are extremely passionate about and means a great deal to our family business. The first successful Everest expedition took our brand to the next level and made Kendal Mint Cake famous around the UK and the world.
"Our business has benefitted immensely from the extraordinary achievements of Sir Edmund Hillary and Sirdar Tenzing and we believe it is time to give something back.
"I would like to personally thank Peter Hillary and Sir Graham Wrigley who helped set up this partnership and have allowed our family business to be a small part of these momentous celebrations across the world.
"I would also like to thank the families of Sir Edmund Hillary and Sirdar Tenzing for all the fantastic charity work they continue to do in Nepal, which has created a lasting legacy of two men’s historical achievement."
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