IMAGERY showcasing the Lake District adorns giant advertising boards that have been erected as part of a warm welcome project at a busy North West airport.

Walls along the international arrivals walkways and inside the baggage reclaim area at Liverpool's John Lennon Airport (LJLA) have a large display celebrating the diverse array of attractions that are within easy reach of the airport both for visitors and returning passengers.

The project has been delivered in partnership with Cumbria Tourism and other regional destination marketing organisations, having recognised that LJLA is used more and more as a gateway airport.

The project is seen as the first phase of a larger scheme to enhance the arrivals experience for passengers and create a great welcome to both the airport and to the regions it serves.

“We’re thrilled to see Cumbria showcased in this eye-catching way for new arrivals at the airport," said Gill Haigh, managing director of Cumbria Tourism. "The branding really gives a tremendous sense of place to passengers upon arrival, as well as serving as a reminder to them to come back and enjoy the Lake District and wider county again in the future.

"The North West boasts a huge regional visitor offering and we’re very proud to have worked alongside other destination management organisations to promote that fact.”