THE Lake District National Park Authority is backing up its bid to become a World Heritage Site by splashing out around £135,000 on someone to spearhead the campaign.

The park's dreams of joining the Taj Mahal, Pyramids and Great Wall of China as a site of outstanding importance are behind a recruitment drive that will see a project director tasked with engaging the public and negotiating deals.

The position, which carries a salary of around £45,000 and would be for three years, involves close involvement with key stakeholders and would be "at the heart of everything" to do with the bid, according to the job profile.

The right candidate would also play a major role in compiling the all-important nomination document, which the LDNPA aims to submit to UNESCO by 2010.

Steve Ratcliffe, the LDNPA's director of planning and projects, stressed the benefits gaining the status could have for Cumbria as a whole.

"Whoever we hire has to get all Cumbrians on board because we need to emphasise the importance of communities with this bid.

"WHS for the Lake District would be perfect as the area has outstanding value in terms of landscape and cultural heritage